6 Online Marketing Strategies Used by Orlando Solar Companies
Solar energy saves homeowners money and helps protect our at-risk environment, so it seems like an easy choice. However, how will you be able to make your Orlando solar company stand out from the rest? Find out how other solar companies are convincing Floridians to help them harness the power of Florida’s sun.
Include Steps for Your Customer
Let your users know exactly what to expect if they reach out to you. The process should be described in an easy, unintimidating way. Make it seem like the customer does almost nothing in the process except for the initial contact. Also, always make the last step the benefit of your product. Blue Raven Solar does a good job of this in their example, saying that step 5 is to simply sit back and enjoy your savings.
Include Logos of the Brands
Quality matters to your customers, so show them that it also matters to you. Include logos of the third-party manufacturers or products that you’ll use on their home. This also establishes your credibility because you’re showing well-known brands like LG. Bonus points to SunLight Solar for tying it back to another benefit – everything being American Made.
Show Professionally-Made Videos
Videos give you and your business so much opportunity to show off a myriad of benefits. You can show your professionalism through the quality of the video as well as discussing the benefits of working with your company specifically. Bob Heinmiller Solar uses their videos on their homepage to show off case studies and testimonials of jobs that they have already completed. They’re high-quality, professionally-made videos, increasing their credibility and making them seem like a great choice to go with.
Show Where You Serve
Let users on your website know where you provide services with a map graphic. I love what Superior Solar did with their service area section. They showed individual jobs that they’ve completed to show off where they serve as well as listing all of the benefits that they’ve provided next to it. It shows the service area as well as providing credibility to the business.
Write a Letter from the Founder
Jim Petersen of PetersenDean writes a compelling and personal letter to the users on his site. In his letter, he speaks to his passion for solar energy and how they’ve been putting it to use in the business. He explains how long he has been doing it and established a boat-load of credibility along the way. The professional photography next to his letter humanizes the company in a way that stock photos and illustrations simply can’t.
Get Drone Footage of Your Panels
A lot of solar websites include drone footage of their panels, but Fun in the Sun Solar does it right. A slow-moving, professional drone shot of your panels makes them seem desirable and attractive on a roof as opposed to bulky and ugly. Show off your craftsmanship and create a striking visual on your site with professional drone videography.