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    "Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."

    Tom Tilaro, owner
    leatherfurnitureexpo.com

    "Justin has been a pleasure to work with. His expertise, creativity, and promptness keep us happy customers. 90% of our customers come see us because of how well our google ad words campaign is managed. We wouldn't be here if it wasn't for his website development and ability to utilize online marketing. Thanks Justin!"

    David Anderson, owner
    flooringhq.com

    "Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always point in the right direction!"

    Karen Pelot, owner
    pelotandassociates.com
    Alchemy Marketing
    150 E Robinson St. Orlando, FL 32801
    (407) 809-4090

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    Marketing Tips, How-To’s, And A Little Random

    Our Blog

    Helpful content whether you’re a seasoned marketer or just starting out.

    What is PPC (Pay-per-click) Advertising?

    PPC Advertising vs. โ€˜Organicโ€™ SEO PPC, or Pay-Per-Click (also CPC, Cost-Per-Click), in comparison to SEO represents paid listings in the SERPs (Search Engine Results Pages). These listing usually show up looking like this: Usually distinguishable from โ€˜organicโ€™ listings by shaded box and an โ€œAdsโ€ disclaimer, these listing are bid on by advertisers. The rank order …
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    Direct Coupons

    Part I – Coupon Books Zones One advantage to coupon books, I’ll admit from the start, is more control over volume. Unlike other media outlets like network TV ad or newspaper which cover both a vast geographical region and, subsequently, cover a larger volume of prospective customers, coupon books (& other direct mail options) offer …
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    Radio Advertising

    Radio, another wide-reach medium of advertising, tends to be most similar to network television in regards to cost per impression, expansiveness, and focus on prospective clientele. Although the often โ€˜knee-jerkโ€™ reaction to radio is pitting an ad’s lack of visual context against that of TV (or even print media), people tend to forget that cost …
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    Newspaper Advertising

    With newspaper ads, like with TV media campaigns, an advertiser casts an awfully wide net with hopes of scooping up a few fish. Understandably, hitting one half million consumers Friday morning–before buyers are planning their weekend errands–can cost quite a bit of money. Purchasing [tooltip text=”Larger dimensions, color, main section, etc.”]the right ad space[/tooltip], from …
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    ‘Daily Deal’ Websites

    The Deal Most people with an internet connection and an email address are familiar with daily deal websites like Groupon or Living Social. These websites, with their extensive voluntarily-submitted email databases, send out daily digital coupons featuring one [tooltip text=”Or at least ‘heavily marked up to be heavily marked down’. The proverbial X% off MSRP …
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    SEO 101 (The Basics of Search Engine Optimization)

    Within Search Engine Margeting (SEM), Organic SEOSearch Engine Optimization – Specifically referring to website listings within the organic (non-paid) segment of a search engine results page can be broken down into two words: ‘relevancy’ & ‘authority’. Large search engines, like Google, Yahoo!, & Bing, compete largely to provide web surfers quality results for search queries. …
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