"Justin at Alchemy Marketing is a marketing mastermind. He has worked with our company on every aspect of marketing including PPC, graphic design, mobile website optimization, media buying, billboard procurement and design and mass mail outs to name a few. Justin is very data driven and has a knack for pulling out insights that help our business optimize our advertising budget. I would recommend Alchemy to anybody looking to grow their online presence and drive more traffic to their website."
Tom Tilaro, owner leatherfurnitureexpo.com
"Justin has been a pleasure to work with. His expertise, creativity, and promptness keep us happy customers. 90% of our customers come see us because of how well our google ad words campaign is managed. We wouldn't be here if it wasn't for his website development and ability to utilize online marketing. Thanks Justin!"
David Anderson, owner flooringhq.com
"Justin and his crew at Alchemy Marketing are the bomb-diggity! Everything I need, and everything I envision, comes to life quickly and effectively through their expertise. When I'm not sure what I want or need, Justin's suggestions always point in the right direction!"
In this article, we define and discuss NAP Consistency, specifically related to SEO. NAP Consistency stands for name, address, and phone number. So the term means that these 3 items are clearly-defined, accurate, and consistent across all forms of your web presence, particularly directory and review sites. It has been called the second most important ranking factor for local SEO.
Websites that are encrypted with an SSL certificate are more secure than those that are not. This is especially important if your website collects information (bank details, email address, etc.) from visitors. In this article, we discuss why you should care about SSL and how to get your site upgraded.
In this article, we discuss the importance of implementing customer-focused copywriting on your website. Today, most business’s copywriting talks about themselves. However, the most successful businesses are focusing on the most important person in the conversation: the customer.
Special thanks to Josh Ochs of Media Leaders for having me out to the Digital Growth Summit at the Microsoft headquarters in San Francisco. I was invited to speak on panels regarding Tracking Post-click Activity and How to Increase Your Social Engagement, both of which were recorded on video.
In this article, I give you a step-by-step guide on finding and fixing 404 errors that may appear on your website. 404 errors cause users to drop off, so follow this process to redirect them to functioning pages.
Citations are one of the most important factors for strong local SEO rankings. In this blog, we’ll outline all the info you need to understand the basics of citations and give you actionable advice on how to get started.
If you’re like me, you probably enjoy seeing your friends’ pictures, status updates, check-ins, etc. However, what you are probably frustrated with is the clickbait videos, low effort memes, sponsored content, and maybe even the onslaught of political image macros. In this article, I share a Facebook filtering tip that has made my timeline much more enjoyable.
MozCon 2016, a three-day internet marketing convention jam packed full of thought leaders & industry experts, was everything I’d hoped it would be - this post is just a few pictures I took while at MozCon and a few quotes that made an impression on me at least enough to jot them down.
Original Post: http://www.orlandocontentmarketing.com/content-market-podcast-episode-5/ “In Episode 5, Sarah met with Justin Collier or Alchemy Marketing. Justin talks about the launch of his newly redesigned website, his passion for drones, and the script he wrote that fuels targeted growth for your Twitter or Instagram business accounts.” “Our podcast emphasises successful content marketing efforts in the Orlando entrepreneurial …
Anna Powers and Sarah Ristorcelli, founders of Orlando Content Marketing, have harnessed one of their most powerful client tools–the email list–for their own company. How are they using email campaigns to market to their customers? Read on to find out. Two years ago, when we first opened our business and started growing our email list, …
What’s A Conversion? A conversion is a desired action or series of actions that a prospective consumer can make, indicating a progression through the buying cycle. The most obvious type of conversion is the actual exchange of money for goods & services. When a consumer enters a store and buys something, the store has ‘converted’ …
PPC Advertising vs. ‘Organic’ SEO PPC, or Pay-Per-Click (also CPC, Cost-Per-Click), in comparison to SEO represents paid listings in the SERPs (Search Engine Results Pages). These listing usually show up looking like this: Usually distinguishable from ‘organic’ listings by shaded box and an “Ads” disclaimer, these listing are bid on by advertisers. The rank order …
Part I – Coupon Books Zones One advantage to coupon books, I’ll admit from the start, is more control over volume. Unlike other media outlets like network TV ad or newspaper which cover both a vast geographical region and, subsequently, cover a larger volume of prospective customers, coupon books (& other direct mail options) offer …